If you’re looking to gain valuable insights into your customers or client bases preferences and spending habits, Gordon Tang thinks it’s well worth using customer segmentation strategies in order to gain valuable insights into what it is that each subsection of your customer base needs and wants from your business!
Customer segmentation & insights:
1. What is customer segmentation?
Customer segmentation is the practice of dividing your customer base into subgroups. Which will make it easier to analyze your business’ customer base and the wants and needs and preferences of each of your subgroups.
2. How can you use customer segmentation analysis to benefit your business
If you’re unsure of how you to divide your business’ customer base you may want to opt to divide your customer base by their age, gender or spending habits. However, it’s best to choose a way of dividing your customer base which will provide you with valuable statistics which will help you market your business’ products and services to each of your business’ groups.
As an example, if you choose to divide your customer base, based on the age of your consumers, you’ll then be able to figure out which age groups account for the vast majority of your business’ sales, so that you’ll be able to spend the vast majority of your marketing budget on creating marketing campaigns which appeal directly to this group of high spenders.
So if you find that young adults aged between 18 years of age and 25 years of age are your business’ number one clients, you may want to consider purchasing social media adverts, which will target individuals between the ages of 18 and 25.
Alternatively, if you find that your business’ number one group of customers are middle-aged professional men and women between the ages of 40 and 60, you may be better off choosing to invest some of your marketing budgets on pursuing email-based advertising campaigns.
3. Consider sending surveys to each of your segmented groups
Once you’ve successfully established each of your customer groups, you’ll be able to create surveys tailored to each group, which you’ll then be able to send to a sample of each group. If you’re unsure of how to go about getting members from each of your groups to fill out a customer survey, you may want to offer an incentive for your customers to fill out your surveys.
As examples, you may want to consider offering a prize for one randomly selected customer who fills out one of your business surveys. Or you may want to offer each customer who fills out your survey a small percentage discount off products and services which can be purchased on your business’ website, as a small thank you for your customers’ time and energy.
So if you’re looking to gain valuable insight into each section of your customer bases unique preferences, needs and wants, it’s well worth using customer segmentation strategies in order to gain the insight into your customer base, which you’re looking for. Which will make marketing your business’ products and services far easier!
