As much as the inside of a package is important, the outside is just as important and, in most cases, even more. A product packaging i.e. the look of it, the design, colors, font, and everything that makes its exterior is one of the most important elements of making it attractive enough for buyers to buy it, and sellers to profit from it.
Products come in all shapes and sizes, and people have their personal choice of the things they deem nicer than the others. For eCommerce businesses especially, brand packaging is an essential component and this article dives into the topic of why this is the case and when it is important to make sure you think carefully about the packaging of your product.
4 Reasons Why Packaging Is Important
We look at 4 of the many other reasons why packaging is an important aspect of any goods and services. It is not just how it looks but also the way it is made, that makes the ultimate difference. The process of unpacking something is so significant but a lot of companies fail to see this crucial aspect and make items that are un-openable.
If you have ever bought an item from the famous technological company Apple, you would know what we’re talking about. The process of opening their products brings excitement and wonder to the buyer and pushes them to want the product even more, not to mention the design and aesthetics of their brand is just as appealing too.
According to this article, the packaging of the product is just as important as the goods themselves. There is no point in selling something flashy when it doesn’t work properly and vice versa. It is no wonder that every year over 90% of products fail to make it to the market or deliver a return on investment. And this is the main reason why people create products and sell them to consumers.
Reason No.1 It Differentiates Your Product or Brand From your Competitors
Any good business owner should take pride in their goods and services, if you think the product’s exterior is not important, you may be setting yourself up for failure. Some may not know this but any company’s values are conveyed through many ways, such as how you do business with your customers, or what services you offer and how much you charge for them, but also, it is conveyed through your products and the entirety of it.
Reason No.2 Color Is of Importance
According to his article: http://renketkisi.com/en/psychology-and-color.html, your brain reacts to different colors differently, which is why most graphic designers, study this concept in their educational years and make the most of this knowledge when it comes to designing packaging. It is almost like psychology in the making.
Some colors make us happier than others, and some bring out the creative side of us. Whatever the color that you react to, is mostly the one that advertisers use in the packing and product designs to appeal to the population. Especially because of the high competition for many goods such as foods and drinks, the best ones will always stand out.
If you have a product such as Apple, not only is their design and logo simple – an apple, but their colors are too. They use mostly whites and greys, which convey simplicity, almost an idea of ‘no fluff’. It has been noted that the more color that’s added to any product the less sophisticated it becomes in the eye of the holder.
So, using this tactic to harness the best out of your goods is recommended.
Reason No. 3 It Is A Marketing Tool
When goods are sold in stores, the way they are displayed can tell a lot about it and as such the packaging used for it too. When something is branded it is easily recognizable from a mile. Big logos, catchy fonts, bright colors, and friendly packaging is what most reputable and knowledgeable packaging suppliers will agree on, to tell the story and aid in the overall marketing of the product too.
Reason No.4 Creating Brand Recognition
Let’s face it, without brand recognition you are left out of the race of some of the topmost companies and businesses out there. Take for example Nike, we all know by now that when we see their logo, the strike or tick, it signifies it belongs to them. Much in the same way are other brands that stand out and are memorable i.e. we remember them. Wouldn’t you like your brand and product to be remembered?
Even though some of the giants in the business have changed the look of their brand and packaging, they still stick with the original concept because people remember it. If you’re in the market to make changes to yours, be sure not to make too much of a drastic impact, as it may put shoppers off rather than reel them in. when something is made well, it does well in the global population.
There are core aspects to consider when working with packaging suppliers, such as the functionality of the product, the attractive qualities of it, how the promotion will work, differentiating it from the others, and more. But in the end, the first thing that any buyer will see is what the product looks like.
When done right, you can receive more promotion for your goods, whether it is online or in the store. Nowadays you can almost anything online from groceries to cars, and the eCommerce business has grown significantly over the past decade to become a $285 billion industry as per the last statistics in 2015.
And according to research market research, this is predicted to grow to over 6 billion USD by 2022 because everyone wants a piece of the pie and creating more appealing and more useful things out there to beat the competition. Don’t be left behind with something that s not only hard to see on the shelves or online, but also hard to open and a struggle for the consumer.
