With several online casino operators vying for users’ attention and engagement, developers need to devise ways to make potential gamblers choose their app over any others. It is a cutthroat business environment that requires innovative thinking and outstanding design to stand out from competitors.
In recent months, online casinos have seen unprecedented growth owing to Covid-19 lockdowns that saw land-based operations shuttered or operating at reduced capacity. With more US states looking to legalize the practice, market expansion will be a significant priority for current operators. Here are some ideas for getting players to choose your app:
Understand the rules
Statistics indicate that many people download apps and either do not use them or delete them. A quarter of all apps are used only once before being discarded. Only a third of downloaders will use an app more than eleven times. Keeping these figures in mind, casino app developers are working on ways to buck the trend.
To accomplish this, they need to focus on customer acquisition and engagement. The acquisition phase occurs when a user is browsing apps to decide which one they want to use. If an app does not appear in the first five options after a search, users are unlikely to choose it. The engagement process happens when users continue to use an app after downloading it. An app that is not functional will send them back to their app store looking for another one. Apps must deliver on the promises made in their descriptions in the app store. Failure to do so could result in negative ratings and reviews that could affect an app’s visibility in a search. Bug fixing should be ongoing to ensure that players do not face hiccups when they access or utilize an app.
Getting customers hooked
Many operators offer an online casino signup bonus as part of their acquisition phase. This incentive makes many players want to download the app as they have a chance to test it out without spending any money. These bonuses are often enough to get users interested and transition them to the engagement phase.
To manage this process, casino apps also offer loyalty bonuses to frequent players. These should be attractive to maintain a player’s engagement and the continued use of an app. Loyalty incentives do not need to be as substantial as welcome bonuses but should be sufficient to keep players coming back for more. This ensures that users continue spending money to play online casino games, thereby generating the operator’s revenue stream.
Appearances are everything
Even the most functional of apps will not maintain customer engagement if they are not aesthetically pleasing. Developers are using web design tips to make their apps attractive as this is a proven way to retain user engagement. Consequently, they utilize cutting-edge graphics and audio to create an authentic casino environment that makes players want to return.
One of the first principles of a successful website or app design is keeping things simple. This includes ensuring an enjoyable user experience (UX) that a player will want to repeat. An app that keeps interrupting a user by pushing in with popups or promoting other features can become an annoyance that causes them to abandon it. Developers must strike a balance between engaging users while not bombarding them with information as it frustrates them.
Apps are the future
With so many smartphone users globally who do not have access to desktop or laptop computers, optimizing sites for mobile use is an essential component of online success. Many developers have turned to apps to ensure this remains possible. These products are designed for smartphone use and have revolutionized how users do things. They prefer to use an app over trying to access an internet site while on their phones.
In understanding the future of apps, developers pour everything into ensuring their app design remains fresh, functional, and attractive to users. They also incorporate brand identity and trustworthiness into this design to create a unique experience that users will want to repeat. Using digital and social media marketing, they advertise their apps and offer live demonstrations to ensure visibility to potential customers and create a strong brand that people have faith in.
The benchmarks for the success of online gambling apps are not cast in stone. As this is a fast-growing and developing sector, things are bound to keep changing. Therefore, what constitutes a successful app today may not be that way in a few months. Designers need to stay connected to new developments and technology to incorporate them into existing apps. Being too far behind their competitors when seizing such opportunities can end with a declining customer base.
Therefore, they cannot rest on their laurels once their app is perceived as successful. Instead, they need to keep innovating new ways to make it better and keep it ahead of the pack.