Are you an entrepreneur with a great idea? Whether you’re planning, doing, or dreaming of your future business ventures, it’s no secret that having a firm grasp on technology is important. One of the most innovative technological advancements for entrepreneurs in today’s society is crowdfunding. While crowdfunding has created a unique platform for supporters to become investors, the concept has caught on fast and standing out has become more difficult than before. That’s where Michael Lauchlan of Crowdfund King comes in.
We recently sat down with Michael Lauchlan to discuss some of what has turned Crowdfund King into the success it is today. With his industry knowledge and success in creating and implementing crowdfunding campaigns, he has quickly become a leader in the field. Here is our exclusive interview with Michael Lauchlan, Crowdfunding Expert.
What do you believe has led to your success in the crowdfunding industry?
I’m a firm believer that passion is the best fuel for success. Whether it’s embracing my own passion to be the best for my clients or aligning myself with clients whose own passion fuels their endeavors. Creating a successful project requires a passion on both sides to see a crowdfunding campaign succeed.
How do you approach a new project?
It’s important to look at any project through the eyes of an investor, and in many senses, I am! I have to believe in the product to convince others to believe in the product. By seeing the venture through the eyes of someone who wants to know more, wants to invest, and wants to see it succeed, I can ask the right questions, get the right answers, and set a campaign up for success in an organic way.
What is one unique tool that you use to set a campaign up?
It’s important that investors know a campaign’s origin story and one of my roles is to find the best way to tell their story in a way that captures an audience’s attention. Just as a traditional investor would want to know when, why, and how a business started, it’s natural for crowdfunding investors to want the same. I work with the brand to tell their story in a unique and informative way on every platform that we can.
What is a technical skill that’s important for new crowdfunders to know?
Know your platforms! It’s important to understand all the means you have to bring in new investors and keeping up to date with the technology of those platforms. With the fast-moving pace of digital marketing platforms, systems can change daily so keeping up with them is just as important as being on them!
Whose professional achievements do you admire the most?
I appreciate innovative, idea people that always have their eyes set on tomorrow. By aligning myself with these people, I often find myself inspired to read more, write more, and practice healthy learning habits to continue growing a strong base of knowledge through these creative outlets.
As a crowdfunding expert, Michael Lauchlan of Crowdfund King knows that his work has only begun. With the future of crowdfunding changing every day, he and Crowdfund King are dedicated to constantly improving for their clients.