Sign holders are one vital aspect of efficient marketing in retail. Attention-drawing signage can be the exact thing you need to push your business to the point you want it to be. It can be just what you need to get more people into your store. It can also convince these people to take the desired action once they are in the store.
Sadly, despite how important retail sign holders are, they do not get enough attention as they should. Not only are they usually neglected, but they are also underrated. For some retailers (this is especially true about small businesses) signage is often considered an optional feature. One that isn’t important to the success of sales and marketing.
Well, if you have ever thought that too, then it is about time you discard that idea. One reason why most people have this idea to start with is that they tend to go about it the wrong way. For sign holders to get the desired results, you will need to be strategic about it.
Hence, in this read, we will be looking at some tips that you have to properly consider when picking sign holders for your store.
Whether it is indoor or outdoor signage, one thing that has to be properly considered is the size. The size of the signage can be very big, like window signs, or very small like signs placed beside products or on desks.
The size is what will determine if the signage is showcased visibly and effectively. Hence, you need to properly consider this before you buy any signage. Think about the size that will be ideal for the spot you want to place the signage.
The purpose of the signage is as important as the size. The purpose sometimes is the yardstick to decide on other aspects including size. For instance, if you want to showcase a discount (visit here to learn why a business should offer discounts), then you want it to be seen by everyone. Hence, the size you will decide on will have to be one big enough to capture the interest of people.
Aside from that, knowing the signage’s purpose would also help you decide the type that is needed. For instance, for angled sign holders, countertop signage is often better, while table ones are best for a side loading ad frame.
How versatile do you want your signage to be? Do you want it to hold just one sign like a store policy or opening hours sign forever? Or do you want it to be more versatile? To hold different signs, maybe a new one every other week?
Properly considering this factor will let you know what you need. For us, we believe an important part of sign holders is versatility. If you agree with us, then you want to go for one with either a bottom/side loading design or simple top. This would make changing the signs easy.
With this, your store will have the luxury of changing the sign to fit whatever marketing message is needed at that time.
Where the sign holder will be placed is equally important as it will help you decide on another big factor: What the signage is made of. If it would be placed in the open where the chances of it getting bumped into are quite high, then you need one of high quality.
If shopping carts and even people can bump into the signage, then it has to be made of thick plastic. This material will be capable of tolerating scratches and bumps. Also, it should be as stable as possible. One that has a top or bottom-loading plastic border will be a great choice.
However, if it will be placed behind a counter or in/beside the window, then it doesn’t necessarily have to be sturdy and thick.
We all know that visibility is an important element of successful marketing. Visibility also happens to be a very important factor for any business. You can visit https://corporatefinanceinstitute.com/ to learn why visibility is important for businesses.
So, it should not come as a surprise that your sign holder’s visibility is a factor that will determine its effectiveness. It doesn’t matter how great or catchy the marketing message is. If it is not visible to both prospective customers and customers alike, it won’t have the desired effect.
Some types of signage give better visibility than others from some angles. For instance, countertop signs will be more visible if angled side frames are used. This is because the sign would be angled upwards to the customer’s vision field.
If you want to get a sign holder for your retail store, then you want to be sure it will produce the desired result. However, if you do not get the right one, this may not happen. To help you get the right sign holder, we have discussed some very important things that must be considered.