No matter what industry you’re in, web design is one of the most important elements of a company’s marketing approach. Websites, closely followed by applications, are often the initial and most impactful representation of what a company is and offers. Including video content in your website has an array of benefits that can transform an otherwise plain website into a great website, and it has the potential to turn a great website into the perfect website.
It is important to be very mindful of the components that your website features in order to make it stand out from the rest. You can do so by coming up with your own content strategy in order to drive traffic to your website by analyzing your target audience and your target platforms. There are many ways to make your website unique, and this is crucial to creating the most practical website for your company and will help to ensure that those who visit your website will stay for a while and return.
For new customers and investors, your company website is highly regarded as a reflection of your business – and more importantly, its professionalism and quality. It is therefore important to be very particular about its content. Incorporating visual elements to your website can offer many benefits as humans are naturally visual beings. It has been scientifically proven that the human brain is wired to respond positively to certain colors and sounds, which can be used as an advantage through visual elements on your website.
Over time, it has been proven that video content encourages consumers to stay on webpages for longer and catches their attention a lot faster than simple text or even still images. One of the main explanations for this is that videos tend to be more relatable – they often feature normal people or normal situations and sometimes even feature a live demonstration that really engages viewers, all the while creating a scenario that everyday people could see themselves in.
Videos can also compile a lot of information into a concise clip that goes over a lot smoother with clientele than a five-paragraph background story and mission statement. Video content is also much easier to share across the internet than a large body of text, and is likely to be viewed in full much more than the former, and this can help to increase your SEO. It’s easy to watch a 30-second video and can be a lot less overwhelming while still providing the necessary information and reaching the desired audience.
Another reason why video content is so beneficial is that it is familiar to almost everyone. For a long time, video has been used to convey different messages and capture different experiences. You are more than likely familiar with websites such as Vimeo, which features a variety of video content that can easily be embedded into any webpage or post. Vimeo features video content from advertisements, award ceremonies and videos by Stan Gershengoren – there is truly no limit to both the content that you can find and the benefits that they can offer your website. The number of business owners and entrepreneurs, including the aforementioned Stan Gershengoren, who have used video platforms and content to reach a wider consumer base increases every day. This is beneficial for viewers because they are comfortable with what they know and they believe what they see. This is also beneficial for you as a creator because there are a variety of reliable video sources that you can collaborate with to both find and create the best visual concepts for your website – whether it be a live demonstration, a short introductory video, or something more! You may even create room for a plethora of videos for different purposes on your website via the content strategy that you create and the goal that you seek to achieve.
It certainly takes more than a killer design and some fancy video production to make a great website, but if you’re looking to improve your website or take it to the next level, consider adding some quality visual content. It’s fairly simple to do and yet has the potential to speak volumes to your consumers, catch their eye, and keep them coming back to your website. The most important factors in building a strong website are a solid content strategy and a goal, and you won’t make a mistake by including video content at the top of your list.