You can’t expect your marketing team to come up with great ideas all the time. There are instances when they don’t have enough motivation to do well. They might also have used their best ideas in previous marketing campaigns, and they have nothing left. As a business leader, you need to challenge them to do a great job. The success of their marketing campaign will profoundly impact your business.
Communicate what you want
You need to be clear with what you want to happen. You can’t command anyone to come up with great marketing campaigns without being explicit about it. You are setting high expectations, and you will most likely end up with disappointment. If you want the marketing team to succeed, you need to be a part of the entire process.
When putting too much pressure on them, they might break. You need to create a positive and motivating environment. If you keep pulling them down, they will not do well. It helps if you give them the opportunity to grow and also appreciate them for their efforts.
Give constructive feedback
Instead of screaming at the marketing team for not doing well, it helps if you provide constructive feedback. Point out what they did wrong and what they can do to be better. Let them know about how you feel regarding the current ideas that they have. However, you can’t insert yourself in the discussion all the time. Give them the opportunity to grow and decide what would be best for them.
You need to let them know that they will get rewards and incentives if the campaign succeeds. You also need to offer opportunities for advancement. They will feel motivated if they see that they will not be stuck in the same position forever.
Groom new blood
Young members of the marketing team will help boost the rest of the members. You need to train them to take the lead and inspire others. When you have been doing the job for a long time, it is easy to get discouraged. Therefore, they need a reminder from someone new that they can still produce quality marketing campaigns.
Provide team building activities
The success of a marketing team depends on how each member works to pull everyone up. Therefore, you need to provide a chance for teambuilding. You can also send them to seminars and workshops that will extract their creative juices. You can ask them what they want to improve and consider their suggestions when doing the plan.
After doing all these things, you can expect them to transform and improve their work. You can also tell them to explore other campaigns that might still work, like joining trade shows. You can ask them to set up an exhibition stand that they can use during the trade show and see if it helps increase the company’s popularity. If this strategy works, you can join future conferences and trade shows where you will have the opportunity to introduce your business to a lot of people.