Finding useful packaging is a necessity in business, and offering transportation containers for customers is ideal. Unfortunately, too many companies waste the valuable opportunity to continue to market to consumers. Polybag packaging and custom stand up pouches are excellent ways to provide useful packaging and continued branding through reusable plastic bags, which is what poly bags are, plastic.
Polybags and roll stock packaging have several uses. First, producers can use bags to make the shopping trip more convenient for customers. Second, packaging made of reusable materials is a fantastic option for manufacturers supplying wholesalers and consumers directly. Finally, the semi-permanence of the bags allows for reuse and repurposing.
Benefits of Poly
Polybags provide incredible versatility, but the real advantages for business far surpass the utility of the product. Wise companies will make use of the portable packaging, realizing several benefits along the way.
The primary aim of any business is to make its brand recognizable, familiar. Plastic bags have a sizeable area to display branding, and most consumers will reuse the bags, meaning the continual exposure to a business logo and brand message.
Beyond branding, businesses can take advantage of the advertising space to provide marketing messages. If customers know your company for lower prices or price matching, then besides a logo, produce a marketing tagline, something brief that reminds consumers why they should shop with you.
While it may not seem possible, custom printed bags give customers the impression of luxury. The word custom even boasts of small boutique shopping, making consumers feel like there is something special about your brand. By spending a little on custom designs, you might earn thousands through customer intrigue and interest.
Too many people feel that plastic is the ruination of the environment, and while that may be true for some plastics, you can invest in eco-friendly materials. Not all polymers sit in landfills forever. New technologies produce methods for recycling and minimal material use. It is beneficial for companies to advertise their commitment to the environment by using these eco-friendly bags.
You cannot say enough about the functionality of polybags. When a business invests in this form of packaging, it provides consumers with a useful tool at home. Not only will customers tote the bags home with merchandise, but they will also store the bags for later use around their homes, even taking the bags out to gatherings, displaying the messaging and branding of the company to more potential customers.
Polybags need not be boring. Too often, brands believe the only option is white and basic. Most poly manufacturers can make bags of varying sizes, colors and styles to suit the needs of the business. Do not allow the company to fall into mundane packaging. Offer consumers something unique instead.
Polybags are common in markets, but that does not mean designs must also be typical. Contact a poly manufacturer to discuss the possibility of logos, colors and messaging to get the most out of your company’s packaging.