People are looking for greener products when they are scanning store shelves and scrolling through websites. Now that there is more information out there about carbon footprints and pollution, people don’t want to feel like they are making harmful impacts on the environment — they want to be happy and free of guilt when they decide to go shopping. There are some great ways that cosmetic companies can get customers to feel like they are making a positive change with every single purchase.
The first thing that companies can do is buy cosmetic ingredients that will make their products eco-friendly. They can do this by contacting an experienced cosmetic ingredients supplier with a portfolio full of ingredients that are greener than the ones currently being used in their formulas. This is a change that consumers will be able to see and easily respond to since it will be visible on the product label. It is also an opportunity for the company to adapt to the demands of the industry, which is looking for more sustainable and environmentally-friendly practices. Jumping onto the bandwagon at this time will be a wise move, before social pressures and policy changes push you to do so — it’s better to be one of the leaders of the movement instead of one of the last companies that need to catch up.
The supplier CCC Ingredients would be an excellent choice for companies looking for a green transition. They carry high-quality cosmetic ingredients like SalColors and MacroSal beads, which are used in skin care, hair care and sensory products. These are a great eco-friendly choice in comparison to general microbeads because they are biodegradable. SalColors and MacroSal beads are sourced from the innovative company called Salvona Technologies — their official mission was to offer technologies that were safe for consumers and the environment. By acquiring greener solutions from cosmetic ingredient suppliers that support eco-friendly manufacturers, companies can revamp their labels and prove a real commitment to progress.
Another way that cosmetic companies can go green is to use eco-friendly beauty packaging with their products — the packages for products are usually not sustainable and end up contributing a noticeable portion of landfill waste. This goal can be difficult to achieve because companies need to meet packaging standards when it comes to shipping, which is why they are often wrapped in layers of plastic. There are many brands that have managed to create eco-friendly beauty packages to appeal to their greener consumer-base using ideas like recyclable materials, interchangeable container features and convenient product shapes. Using a durable square box would mean less careful wrapping and stuffing when the products need to be placed in shipping containers.
When your company is looking to go green, start from the foundation and then move to bigger concepts. Look at the ingredients that compose your product formulas, clean up the labels and maximize the packaging. These may seem like small details to focus on, but they will make a noticeable difference to loyal customers, new buyers and the environment.